ads suck

there's an insidious trend in advertising that's starting to get on my nerves. it's the one where an ad's sole tag line is a well known phrase or saying, only with one key word replaced by a word that rhymes with it, such that the phrase basically sounds the same, but with an entirely different meaning (and one generally better suited to selling the product at hand).

an example: i'm driving home from band practice tonight, and i see a city bench with an ad on it for trimet, which is the local public transportation system in portland. the line: "lose the wait".

get it? ha ha! you won't have to wait with speedy trimet buses. hence, you lose the "wait"! ha ha?!

which begs the question, where did the wait that you're about to lose originally come from? since public transport systems are pretty much a monopoly, the only possible source of your prior wait would be trimet itself. so, the ad is basically saying, "hey, we know we made you wait before, but now, we're gonna pick your ass up super quick! seriously!!"